Moving from Mailchimp to Squarespace Email Campaigns is a straightforward process that can be completed in a few key steps. Here's how to make the transition smoothly:

Before You Begin:

• Start a free trial to test Email Campaigns features
• Keep your Mailchimp account active during the transition
• Familiarize yourself with key features like campaign templates, automations, and analytics

Key Features of Squarespace Email Campaigns:

• Complete website and store integration
• Customizable campaign templates
• Automated email sequences
• Product and blog post integration
• Built-in analytics
• Subscriber segmentation
• Blog-to-campaign conversion

Step-by-Step Migration Process:

1. Export Contacts from Mailchimp

• Download your Mailchimp contacts as a .csv file
• Ensure the file format shows email, first name, and last name in the first three columns
• Follow formatting best practices for successful import

2. Import Contacts to Squarespace

• Upload the .csv file to Email Campaigns
• Verify successful contact migration
• Set up new mailing lists as needed

3. Set Up Newsletter Collection

• Add newsletter blocks to your site
• Configure promotional pop-ups
• Enable checkout newsletter signup
• Set up Acuity Scheduling integration

4. Create Your First Campaign

• Select 'Create' then 'Blast'
• Choose from professional templates
• Customize design to match your brand
• Add content: text, images, products, blog posts

5. Finalize the Transition

• Subscribe to a paid Email Campaigns plan
• Choose monthly or annual billing
• Select appropriate plan based on list size
• Disconnect and cancel Mailchimp services

Post-Migration Steps:

• Implement email marketing best practices
• Set up automated email sequences
• Monitor campaign analytics
• Optimize based on performance data

Remember to maintain your Mailchimp account until you've fully verified your Email Campaigns setup is working as intended.

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