How to Set and Manage Sale Prices in Your Online Store
Setting sale prices in your store helps attract customers with discounted offers. Here's how to manage sale pricing effectively:
Basic Sale Price Setup
For items without variations:
- Navigate to Store Page > All Items
- Open the item editor
- Go to Inventory section
- Toggle "On Sale" switch
- Set your discounted price
For items with variations:
- Go to Variations section
- Click "Edit All"
- Toggle "On Sale" for each applicable variation
- Set individual sale prices
- Save changes

Sunglasses Style and Price Table
Price Display Formats
Single Price Items:
- Shows new sale price
- Displays original price with strikethrough
- Includes SALE badge
Variable Price Items:
- Shows lowest sale price as "Starting at"
- Includes SALE badge

Man in Black Coat
Creating Storewide Sales
- Access Products and Services > Products
- Click Price field for target items
- Toggle On Sale switch
- Set sale prices for multiple items
Important Notes:
- Digital products require discount codes instead of sale prices
- Subscription products maintain sale prices for the duration of the subscription
- Create a Sale Category to help customers browse discounted items
- Use email campaigns to promote sales to existing customers
Alternative Discount Options:
- Flat amount off entire order
- Percentage discounts by product category
- Limited-time promotional codes
For best results, combine sale pricing with strategic marketing and clear customer communication about savings opportunities.