How to Set and Manage Sale Prices in Your Online Store

By Michael Thompson

April 27, 2025 at 09:31 PM

Setting sale prices in your store helps attract customers with discounted offers. Here's how to manage sale pricing effectively:

Basic Sale Price Setup

For items without variations:

  1. Navigate to Store Page > All Items
  2. Open the item editor
  3. Go to Inventory section
  4. Toggle "On Sale" switch
  5. Set your discounted price

For items with variations:

  1. Go to Variations section
  2. Click "Edit All"
  3. Toggle "On Sale" for each applicable variation
  4. Set individual sale prices
  5. Save changes

Sunglasses Style and Price Table

Sunglasses Style and Price Table

Price Display Formats

Single Price Items:

  • Shows new sale price
  • Displays original price with strikethrough
  • Includes SALE badge

Variable Price Items:

  • Shows lowest sale price as "Starting at"
  • Includes SALE badge

Man in Black Coat

Man in Black Coat

Creating Storewide Sales

  1. Access Products and Services > Products
  2. Click Price field for target items
  3. Toggle On Sale switch
  4. Set sale prices for multiple items

Important Notes:

  • Digital products require discount codes instead of sale prices
  • Subscription products maintain sale prices for the duration of the subscription
  • Create a Sale Category to help customers browse discounted items
  • Use email campaigns to promote sales to existing customers

Alternative Discount Options:

  • Flat amount off entire order
  • Percentage discounts by product category
  • Limited-time promotional codes

For best results, combine sale pricing with strategic marketing and clear customer communication about savings opportunities.

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