Promotional prices help attract customers by offering products at a reduced cost. Here's how to set them up and manage them effectively:

Setting Up Promotional Prices

For Products Without Variants:

1. Navigate to Pages > Shop page > All
2. Double-click the product
3. Go to Inventory section
4. Toggle "On sale"
5. Enter the sale price

For Products With Variants:

1. Follow steps 1-2 above
2. Go to Variants section
3. Click "Edit all"
4. Toggle "On sale" for desired variants
5. Set sale prices

Price Display Rules:

When all variants have identical prices:

• Shows new price
• Original price (crossed out)
• "Promo" badge

When variants have different prices:

• Shows "From [lowest promotional price]"
• "Promotion" badge

Creating Store-Wide Promotions:

1. Go to Products and Services > Products
2. Click Price field for target products
3. Toggle "On sale"
4. Set promotional prices

Important Notes:

• Digital products cannot have promotional prices (use discount codes instead)
• Subscription promotional prices apply to all recurring payments
• Create a Promotions category to help customers find sale items
• Use Email Campaigns to notify customers about promotions

Promotional prices can be combined with other marketing strategies like discount codes and category-wide promotions for maximum impact.

For better organization, consider creating dedicated promotion sections or seasonal sale categories to enhance customer navigation and discovery of promotional items.

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