Email marketing requires careful attention to subscriber consent and list management to maintain engagement and comply with regulations like CAN-SPAM, CASL, and PECR.

Best Practices for Marketing Email Lists

Send Confirmation Emails

• Enable double opt-in to verify new subscribers
• Prevents unauthorized list additions
• Automatically enabled in most email platforms
• Essential for maintaining list quality

Never Purchase Email Lists

• Bought lists lead to spam complaints
• Often contain fake email addresses
• Can damage sender reputation
• May trigger email filters

Proper Ways to Build Your List

• Create dedicated newsletter signup pages
• Add subscription options at checkout
• Use website promotional banners
• Follow up event contacts with subscription links
• Clearly describe different mailing list purposes

Maintain List Integrity

• Only import lists from platform changes
• Keep subscribers on their chosen lists
• Don't automatically add subscribers to new lists
• Request separate signups for different content types

These practices help ensure:

• Better engagement rates
• Reduced spam complaints
• Legal compliance
• Improved deliverability
• Higher quality subscriber base

Remember: Always get explicit permission before sending marketing emails, and make it easy for subscribers to manage their preferences or unsubscribe.

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