How to Send a Mass Email Campaign: Step-by-Step Guide

How to Send a Mass Email Campaign: Step-by-Step Guide

By Michael Thompson

January 12, 2025 at 05:31 PM

Here's how to send an email campaign effectively:

Before Getting Started

Ensure you have:

  • A mailing list with subscribers
  • Verified sender information
  • Complete email draft
  • Authenticated email address or domain
  • Valid physical address
  • Sufficient sending limits for your plan

Step 1: Configure Email Details

  1. Access your draft from the email campaign dashboard
  2. Add compelling subject line and preview text
  3. Select recipients (mailing lists, segments, or tags)
  4. Set sender information (From name and email)
  5. Verify legal address in footer

Zebra patterned record jacket

Zebra patterned record jacket

Step 2: Test Your Campaign

Send a test email to yourself and verify:

  • All links and buttons work
  • Text is error-free
  • Images display properly
  • Unsubscribe link is visible
  • Layout works on mobile and desktop

Step 3: Send or Schedule

To send immediately:

  1. Open Schedule panel
  2. Enable "Send Now"
  3. Click "Send to Recipients"

To schedule for later:

  1. Open Schedule panel
  2. Disable "Send Now"
  3. Set date and time
  4. Click "Schedule Email Campaign"
  5. Confirm scheduling

Important Notes:

  • Scheduled campaigns use your device's time zone
  • New subscribers may need to confirm before receiving campaigns
  • Campaigns cannot be resent to specific subscribers
  • If marked "Under Review," wait for automated safety check
  • Custom domain authentication removes "via squarespace-mail.com"
  • Track campaign performance through the dashboard
  • Sent campaigns cannot be undone or canceled

For optimal delivery:

  • Stay within monthly sending limits
  • Authenticate your domain
  • Follow anti-spam best practices
  • Use a custom email address

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