How to Report and Identify Malware Using Keyword Data Analysis
A comprehensive guide showing how to analyze and leverage search keyword data in Squarespace Analytics to improve your website's visibility and content strategy.
Access Search Keywords Data
- Navigate to Analytics > Traffic > Search Keywords
- Choose between Google or Other search engines tabs
- Select your preferred date range (data available from January 2014)
Google Search Keywords Analysis
The Google tab shows critical search performance metrics after verifying your site with Google Search Console (allow 72 hours for data population).
Key Performance Indicators (KPIs):
- Total Clicks: Number of clicks from specific keywords
- Total Impressions: Times your site appeared in search results
- Average Click-through Rate: (Clicks ÷ Impressions) x 100
- Average Position: Your site's average ranking in search results
View data through:
- Domain keyword trend graph showing top 4 keywords over time
- Keyword table displaying up to 200 keywords with detailed metrics
- Toggle between Pages and Domain views for specific or site-wide data
Other Search Engines
The "Other search engines" tab displays traffic from platforms like Bing and DuckDuckGo, showing:
- Search terms driving visitors
- Usage count per keyword
- Source URLs for each keyword
- "Not provided" data for privacy-protected searches
Using Keyword Data Effectively
- Content Optimization
- Focus on keywords with high impressions but low click-through rates
- Incorporate popular search terms into relevant content areas
- Match content with user search intent
- Performance Improvement
- Monitor position rankings for important keywords
- Optimize underperforming pages
- Target keywords with growth potential
- Expanded Reach
- Consider verifying with additional search engines
- Use Bing's Webmasters tools for broader insights
- Regular monitoring of keyword performance trends
Troubleshooting
If experiencing data issues:
- Compare with Google Search Console directly
- Allow 72 hours for data synchronization
- Verify Google Search Console setup if "Linked account disabled" appears
This data helps align your content with visitor search patterns, improving visibility and engagement on your website.
