Geographic visits show where your website traffic comes from, helping you understand audience distribution and guide marketing decisions. The analytics panel provides detailed location data through an interactive heatmap and data tables.

Viewing Geographic Data

Access geographic statistics by opening Analytics > Traffic > Geography. Filter results by date range from January 2014 onward to track specific marketing campaigns or overall trends.

Interactive Heatmap

The heatmap displays visitor density using color intensity:

• Darker areas indicate higher traffic volumes
• Hover over locations to see exact visit counts
• Click countries/regions to zoom in for detailed views

Data Table Analysis

The table updates dynamically with map interaction:

• Shows locations with >0 visits
• Displays visit counts and percentages
• Allows sorting by various metrics
• Provides drill-down capability for regions/cities

Mobile App Access

iOS App:

• Interactive heatmap with zoom functionality
• Tap locations for detailed statistics
• Table updates based on map interaction

Android App:

• Bar chart showing top country visits
• Detailed country/region breakdown
• Direct Google Maps integration for cities

Data Collection Notes

• Location data comes from IP addresses
• "Unknown" entries occur when IP location data is unavailable
• Some discrepancies may exist between Squarespace and Google Analytics due to different IP tracking methods

Use these insights to:

• Identify your strongest markets
• Target marketing efforts effectively
• Track geographic expansion
• Measure regional campaign success

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