Discover which search phrases drive visitors to your site through Squarespace's Search Keywords panel. This data helps optimize your content strategy based on actual user search behavior.

Accessing Search Keywords Data

Check your search traffic data in Analytics > Traffic > Search Keywords. Choose between Google or Other Search Engines data, and filter results by date range back to January 2014.

Google Search Keywords

View your most clicked Google search terms and their average positions. To access this data:

• Verify your site in Google Search Console
• Wait up to 72 hours for data population
• Previously verified sites don't need re-verification

Key Performance Indicators (KPIs):

• Total Clicks: Number of search-driven clicks
• Total Impressions: Search result appearances
• Average Click-Through Rate: (Clicks ÷ Impressions) x 100
• Average Position: Average ranking in search results

Keyword Analysis Features

Temporal Graph:

• Shows trends for top 4 keywords
• Filter by KPIs for comparison
• Adjustable time scales (daily/weekly)

Keyword Table:

• Lists up to 200 keywords
• Sorted by performance
• Shows clicks, impressions, CTR, and position
• View by pages or domains

Other Search Engines

Monitor keywords from alternative search engines like Bing and DuckDuckGo:

• View keyword frequency
• Track multiple search engine data
• Note: Searches over 80 characters aren't included

Troubleshooting

If data appears incorrect:

• Compare with Google Search Console
• Allow time for data sync (up to 72 hours)
• Check account connectivity status

Optimizing Your Content

Use this data to:

1. Improve low-performing keywords
2. Enhance product descriptions with popular search terms
3. Align content with user search patterns
4. Target keywords with high impressions but low clicks

For broader search visibility, consider verifying your site with additional search engines like Bing Webmaster Tools.

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