Import your Mailchimp contacts and start sending newsletters through Squarespace's integrated Email Campaigns feature. Here's a comprehensive guide to make the switch seamlessly.

Key Features of Squarespace Email Campaigns:

• Full website and online store integration
• Professional templates matching your site's design
• Automated email triggers based on customer behavior
• Product and blog post integration
• Built-in analytics
• Subscriber segmentation capabilities

Step-by-Step Migration Process:

1. Start with a Free Trial

• Test basic features and send up to 3 blast campaigns
• Keep Mailchimp active during the transition
• Note: Automations aren't available during trial

2. Export Contacts from Mailchimp

• Download audience as .csv file
• Ensure proper formatting: email, first name, last name
• Import formatted .csv into Squarespace
• Note: Additional Mailchimp data can't be imported

3. Set Up Newsletter Collection

• Add newsletter blocks to your site
• Implement promotional pop-ups
• Enable checkout sign-ups
• Add Acuity Scheduling integration
• Tip: Run both services simultaneously during testing

4. Create Your First Campaign

• Select Create > Blast
• Choose from pre-designed templates
• Customize with your content
• Add text, images, buttons, blog posts, products
• Match your brand's fonts and colors

5. Upgrade to Paid Service

• Choose monthly or annual billing
• Select plan based on list size and sending volume

6. Complete the Switch

• Cancel Mailchimp subscription
• Remove Mailchimp connections from your site
• Disconnect Mailchimp extension

Best Practices for Success:

• Review campaign analytics regularly
• Set up customer engagement automations
• Optimize based on reader response
• Maintain consistent branding
• Test campaigns before sending

This comprehensive email marketing solution keeps everything within your Squarespace ecosystem while maintaining professional communication with your audience.

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