How to Display Content Correctly in Social Media Posts

How to Display Content Correctly in Social Media Posts

By Michael Thompson

January 11, 2025 at 06:09 PM

Social media platforms display content from your website differently when sharing links. Here's how to optimize your content for maximum visibility and engagement across platforms.

Text Display Across Platforms

Facebook:

  • Homepage: Title + SEO site description + domain
  • Pages/Posts/Events/Products: SEO title + SEO description + domain
  • Gallery/Project Items: Item title + description + domain

X (Twitter):

  • Pages/Posts/Events/Products: SEO title + SEO description + domain
  • Gallery/Project Items: Item title + domain
  • Enable Twitter Cards for enhanced product displays

LinkedIn:

  • Homepage: Homepage title + domain
  • Entry Pages: SEO title + SEO description + domain
  • Other Content: SEO title + domain

Pinterest:

  • Requires Pinterest save buttons
  • Only content with featured images can be pinned
  • Descriptions are manually added by users
  • Shows main domain

Optimization Tips

  1. SEO Content:
  • Add concise SEO titles and descriptions to all pages
  • Create unique descriptions for collection items
  • Include a comprehensive site SEO description
  • Add relevant images for social sharing
  1. Image Display Priority: For Layout/Collection Pages:
  2. Social sharing alternative image
  3. Social sharing logo
  4. Site logo
  5. Platform's best guess

For Collection Items:

  1. Social sharing alternative image
  2. Item featured image
  3. First product image
  4. Social sharing logo
  5. Platform's best guess

Troubleshooting Display Issues

Facebook:

  • Use Facebook Debugger tool
  • Check image sizes
  • Clear Facebook cache if needed

X (Twitter):

  • Use card validator for updates
  • Preview posts in composer

LinkedIn:

  • Use LinkedIn Post Inspector
  • Remove temporary passwords
  • Check for warnings
  • Resubmit URL after changes

Remember that social platforms ultimately control content display, but following these guidelines ensures optimal presentation of your shared content.

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