Content visibility across social media platforms varies based on how you share and structure your site's content. Here's how to optimize your social media posts effectively:

Social Media Display Guidelines

Social networks automatically pull text and images from your site when sharing links, creating previews that entice followers to click through to your content.

Key Optimization Tips:

1. Add SEO titles and descriptions to:

• Individual pages (keep them concise and consistent)
• Collection items (blog posts, products, events)
• Site-wide description (brand purpose)

2. Include high-quality images that meet platform requirements

Platform-Specific Content Display

Facebook:

• Homepage: Title, SEO site description, domain
• Pages/Posts: SEO title, SEO description, domain
• Gallery/Projects: Item title, item description, domain

X (formerly Twitter):

• Pages/Posts: SEO title, SEO description, domain
• Gallery/Projects: Item title, domain
• Enable Twitter Card for enhanced product displays

LinkedIn:

• Homepage: Title, domain
• Cover page: SEO title, SEO description, domain
• Other content: SEO title, domain

Pinterest:

• Requires Pinterest save buttons
• Only supports content with featured images
• Displays primary domain
• Custom descriptions required when sharing

Image Display Hierarchy

Layout/Collection Pages:

1. Alternative social sharing image
2. Logo for social sharing
3. Site logo (homepage only)
4. Platform-selected image

Collection Items:

1. Alternative social sharing image
2. Featured article image
3. Product image (products only)
4. Logo for social sharing

Troubleshooting Display Issues

For outdated content display:

Facebook:

• Use Facebook Debugger
• Check image size requirements
• Clear Facebook's cache if needed

X:

• Use Card validator
• Test preview in post composer

LinkedIn:

1. Use LinkedIn's Post Inspector
2. Remove site passwords temporarily
3. Check for warnings
4. Resubmit URL after changes
5. Share content again after updates

These guidelines ensure optimal content display across social platforms while maintaining your brand's consistency and engagement potential.

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