Use trackable links to monitor visitor clicks and measure advertising campaign performance through the URL Generator tool.

Supported Advertising Platforms:

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace Analytics automatically tracks Email Marketing and Instagram Shopping campaigns without requiring special links.

Linkable Pages:

• Design pages
• Collection pages (blogs, stores)
• Tags and categories within collections

Limitations:

• Cannot link directly to individual products or blog posts (use tags instead)
• Cannot link to pages within an index (link to main index page only)

How to Create a Trackable URL:

1. Go to Marketing > URL Generator
2. Click "Create URL"
3. Select destination page from dropdown menu
4. Choose advertising platform
5. Click Next
6. Follow platform-specific instructions to implement the URL

Track Performance: Monitor link performance in the Traffic Sources panel to view click data and campaign success metrics.

Related Features:

• Traffic Sources analysis
• Google Analytics integration
• SEO optimization
• Form submission tracking
• Squarespace Analytics

The URL Generator helps measure:

• Click-through rates
• Visit frequency
• Revenue generated from specific campaigns
• Individual campaign performance metrics

Track and compare multiple campaigns simultaneously to optimize your marketing strategy and improve conversion rates.

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