Traceable links help track visitor clicks and campaign performance. They provide essential data about campaign traffic and revenue generation, viewable in the Traffic Sources panel.

To create a traceable link:

1. Navigate to Marketing > URL Builder
2. Click "Create a URL"
3. Select destination page from dropdown
4. Choose advertising platform
5. Follow platform-specific instructions to complete setup

Supported Advertisement Platforms:

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace automatically tracks email campaigns and Instagram Shopping without requiring special links.

Compatible Destinations:

• Layout pages
• Collection pages (Blog, Store)
• Tags and categories within collections

Limitations:

• Cannot create direct links to individual collection items
• Index page subpages aren't directly linkable
• For products/blog posts, use tags to create filtered collection views

To track performance: Monitor link performance in the Traffic Sources panel, which displays click data and campaign metrics for each unique URL.

Best Practices:

• Create separate links for different campaigns
• Use descriptive names for easy identification
• Regularly monitor performance metrics
• Compare campaign effectiveness using individual tracking data

This tracking system integrates with broader analytics tools, helping measure ROI and optimize marketing strategies across various platforms.

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