How to Create and Customize a Promotional Pop-Up for Your Website
Here's your reimagined promotional pop-up guide:
Create effective pop-up messages on your site to boost engagement and capture leads through email subscriptions, special offers, or important announcements.
Key Uses for Pop-up Messages:
- Email list building
- Promotional offers and discount codes
- New product or content announcements
- Age verification gates
Adding a Promotional Pop-up:
- Access the Promotional Pop-up panel
- Select a design template
- Customize settings (timing, content, style)
- Enable "Show pop-up" and save
- Test in incognito browser window
Essential Settings:
Action Settings
- Newsletter signup configuration
- Button customization (up to 2 buttons)
- Form storage options (Squarespace Campaigns, Mailchimp, Google Drive)
- Verification methods
Display Settings
- Page selection (any first page or specific pages)
- Timing (scroll-based or timed)
- Frequency (daily, weekly, monthly)
- Mobile device visibility
- Newsletter signup hiding
Image Settings
- Supported formats: .jpg, .png, .gif
- Multiple images for slideshow
- Stock image integration
White striped swimsuit
Age verification pop-up
Discount registration form
Best Practices:
- Keep text concise to avoid display issues
- Consider SEO impact (partial-screen pop-ups preferred)
- Optimize for mobile viewing
- Monitor conversion rates
- Test timing and frequency
Troubleshooting:
- Private browsing may cause repeat displays
- Minimize text to prevent scrollbars
- Optimize image sizes for faster loading
- One active pop-up at a time
- No custom code or exit-intent triggers
Mobile Considerations:
- Half-screen display
- No images shown
- Left-aligned text
- Custom mobile styling options
SEO Impact:
- Full-screen pop-ups may affect rankings
- Mobile-friendly designs recommended
- Consider partial-screen alternatives
- Option to disable on mobile devices
By following these guidelines, you'll create effective pop-ups that engage visitors while maintaining site performance and user experience.