Report: How to Create and Customize Website Advertising Pop-ups

Report: How to Create and Customize Website Advertising Pop-ups

By Michael Thompson

January 10, 2025 at 05:59 PM

Pop-ups can effectively capture visitor attention and grow your email list. Here's how to create and optimize one:

Creating an Advertising Pop-up:

  1. Open "Advertising Pop-up" menu
  2. Select a layout
  3. Customize settings (text, timing, appearance)
  4. Toggle "Pop-up display" and save
  5. Test in incognito window

Key Settings:

Action Options:

  • Newsletter signup
  • Button click (up to 2 buttons)
  • Custom call-to-action

Display & Timing:

  • Page selection (specific pages or first landing page)
  • Timing triggers (scroll percentage or time delay)
  • Frequency (daily, weekly, monthly, or once)
  • Mobile device visibility

Sales button

Sales button

Best Practices:

  • Keep text concise
  • Use compelling images
  • Set appropriate frequency
  • Consider mobile experience
  • Test different variants

Black and white "Yes" button

Black and white "Yes" button

Mobile Optimization:

  • Pop-ups fill half screen
  • Text left-aligned
  • Images hidden
  • Customizable styles

Sign-up form with 10% discount

Sign-up form with 10% discount

SEO Considerations:

  • Use partial-screen layouts
  • Avoid intrusive mobile experiences
  • Consider timing and placement

Tracking:

  • Monitor form submissions
  • Track button conversions
  • Analyze visitor interaction

Troubleshooting:

  • Check private browsing behavior
  • Optimize text length
  • Minimize image sizes
  • Ensure proper loading times

Limitations:

  • One active pop-up at a time
  • No custom code support
  • No exit-intent triggers
  • No video file support

For best results, balance user experience with marketing goals and regularly test different combinations of settings.

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