Create a Promotional Pop-up on Your Site

Create a Promotional Pop-up on Your Site

By Michael Thompson

January 10, 2025 at 05:59 PM

The promotional pop-up is a powerful tool to engage visitors on your website through targeted messages, newsletter signups, and special offers. Here's how to create and customize one effectively:

Key Benefits:

  • Collect email subscribers
  • Share discount codes and sales
  • Announce new content or products
  • Add age verification gates

Creating a Pop-up:

  1. Open the Promotional pop-up panel
  2. Select a layout
  3. Customize settings (text, timing, appearance)
  4. Enable the Display pop-up toggle
  5. Save changes

Core Settings:

Action Options:

  • Newsletter signup
  • Button clicks (up to 2 buttons)
  • Custom CTAs

Display & Timing:

  • Page selection (specific pages or first page viewed)
  • Timing triggers (scroll percentage or time delay)
  • Frequency rules (daily, weekly, monthly, or one-time)
  • Mobile display options

Swimwear sale

Swimwear sale

Image Settings:

  • Supports .jpg, .png, and .gif files
  • Optional slideshow functionality
  • Background color alternatives

Close button with grey X

Close button with grey X

Style Customization:

  • Font selections
  • Color schemes
  • Layout options
  • Mobile-specific styling

Squarespace popup notification on screen

Squarespace popup notification on screen

Important Considerations:

  • Limit text length to prevent display issues
  • Consider SEO impact (partial-screen layouts preferred)
  • Monitor engagement through form & button conversions
  • Test pop-up in incognito window before launching

Limitations:

  • One active pop-up at a time
  • No custom code support
  • No exit-intent triggers
  • No video file support (use animated GIFs instead)
  • Not available on member site pages or Index sub-pages

Mobile Optimization:

  • Half-screen display
  • No image display
  • Left-aligned text
  • Optional mobile disable setting

Remember to balance engagement goals with user experience to maintain SEO performance and visitor satisfaction.

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