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By Michael Thompson

November 21, 2024 at 03:04 AM

Outside USA Merchant Tips

To successfully operate your online store from outside the United States, follow these essential adjustments and best practices:

Currency and Measurement Settings

  • Set your store's currency to match your local banking currency
  • Switch to metric measurements for weight (kilograms) and dimensions (meters)
  • Configure shipping calculations based on your preferred measurement system

Domain and Language

  • Use a country-specific domain (e.g., .au for Australia, .de for Germany)
  • Adjust your site's language settings to match your local market
  • Consider creating a multilingual site for international customers

Tax Configuration

  • Set up country-specific tax rules in the Taxes panel
  • For Canada: Configure separate provincial tax rates
  • Enable VAT/GST inclusive pricing where required
  • Display prices with taxes included when necessary

Shipping Options

  • Create shipping zones for international delivery
  • Consider using Easyship or Shippo extensions for:
    • Discounted international shipping rates
    • Tracking capabilities
    • Automated returns
  • Set up specific shipping rules for each destination country

Legal Compliance

  • Create a Legal Information page (required in EU countries)
  • Implement GDPR compliance measures for EU customers
  • Disable automatic newsletter signups to comply with anti-spam laws
  • Review and follow local e-commerce regulations

International Best Practices

  • Keep shipping rates competitive for international markets
  • Clearly display shipping times and costs
  • Provide excellent customer service across time zones
  • Monitor and adjust to regional market demands

Remember to regularly review and update these settings as your business grows and regulations change.

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