How to Add and Format Images in Email Campaign Sections

How to Add and Format Images in Email Campaign Sections

By Michael Thompson

January 16, 2025 at 04:34 PM

Here's your concise article about adding images to email campaigns:

Images enhance your email campaigns by providing visual interest and helping convey your message effectively. Follow these guidelines to use images properly in your campaigns.

Image Best Practices:

  • Keep image width at 750px or less to prevent blurry display
  • Use proper alt text for accessibility
  • Choose appropriate layouts based on your content needs
  • Ensure images complement your message

Adding Images to Your Campaign:

  1. Click [+] between header and footer
  2. Select "Image"
  3. Click [Add Image] to upload (up to 4 images) or [Select from Library]
  4. Use [Manage Images] to rearrange or delete images
  5. Add clickthrough URLs if desired
  6. Select a layout
  7. Adjust spacing and colors as needed

Available Layouts:

  • Banner: Full-width images with captions below
  • Grid: Thumbnail grid without captions
  • Card: Images with overlapping caption cards
  • List (Left): Images left, captions right
  • List (Right): Images right, captions left
  • Side: Alternating image and caption sides

Adding Captions and Links:

  1. Enable [Show Caption] in banner layout
  2. Click "Here to enter..." to add text
  3. Highlight text to format or add links
  4. Style text color in side panel

Image Section Customization:

  • Adjust image size (S, M, L)
  • Set spacing between images and sections
  • Modify section background color
  • Change caption text color
  • Customize card background (card layout only)

Adding Alt Text:

  1. Click image filename in right panel
  2. Enter description under [Image Alt Text]
  3. Changes save automatically

Remember that images appear in email campaigns in three main ways:

  • Image sections (as described above)
  • Header images
  • Blog and product section images

Note: Slideshow functionality isn't available, but you can use animated GIFs as an alternative.

By following these guidelines, you'll create visually appealing email campaigns that effectively engage your subscribers.

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