Best Way to Format Images in Email Marketing Campaigns

Best Way to Format Images in Email Marketing Campaigns

By Michael Thompson

January 16, 2025 at 01:55 PM

To prevent blurry campaign images, keep widths under 750px. Here's how to add and manage images effectively in your email campaigns:

Adding Image Sections

  1. Open your campaign draft
  2. Click + between header and footer
  3. Select "Image"
  4. Click "Add Images" or "Select from Library"
  5. Upload up to 4 images per section

Managing Images

  • Rearrange: Click and drag using the six dots icon
  • Delete: Click the minus (-) icon next to filename
  • Add URLs: Click "Unlinked" next to image name
  • Alternative text: Click image filename and enter description

Available Layouts

  • Banner: Full-bleed images with captions below
  • Grid: Thumbnail grid (no captions)
  • Card: Images with overlapping caption cards
  • List (Left): Images left, captions right
  • List (Right): Images right, captions left
  • Side: Alternating image and caption sides

Styling Options

Image Size:

  • Small, Medium, Large for grid/side/list layouts
  • Adjust side padding for banner/card layouts

Spacing:

  • Side padding
  • Section padding
  • Row padding
  • Alignment options
  • Center padding (side/list layouts)

Colors:

  • Section background
  • Text color
  • Card background (card layout)

Caption Tips

  • Enable "Show Caption" for banner layout
  • Click "Here write..." to add text
  • Format text or add links by highlighting
  • Captions match global font settings
  • Grid layout doesn't support captions

Additional Uses

  • Headers: Upload images or use website logo
  • Blog/Product Sections: Automatically include post/product images
  • Slideshows: Use animated GIFs for slideshow effect

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