Increase your subscriber list by adding a newsletter signup option during checkout. Here's how to set it up:

Create Your Mailing List

For Squarespace:

• Create a list in the Lists and Segments panel
• Use the default list option if preferred

For MailChimp:

• Create a new audience in your MailChimp account

Connect Your Account

Squarespace Setup:

1. Go to Checkout panel
2. Enable Email Signup toggle
3. Click Email Signup Settings
4. Select your mailing list
5. Customize the checkbox label
6. Set default checkbox selection preference
7. Save changes

MailChimp Setup:

1. Open Checkout panel
2. Enable Subscribe via email
3. Click Email Signup Settings
4. Connect to MailChimp
5. Login to your account
6. Choose your list
7. Customize the checkbox label
8. Set default checkbox selection
9. Save changes

Configure MailChimp Settings (Optional)

• Automatic subscription is enabled by default
• Uncheck "Require double opt-in" to disable
• Consider local regulations when setting this option
• Canadian merchants should review compliance requirements

Additional Growth Strategies

• Add subscription forms using Newsletter or Form Blocks
• Place forms in sidebars, footers, or dedicated pages
• Create automated post-purchase email campaigns
• Customize order confirmation messages

Upon completion, customers will see a subscription checkbox during checkout. Their information automatically adds to your chosen mailing list when selected.

This integration helps build customer loyalty and encourages repeat purchases while growing your email marketing list organically.

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