Boost your newsletter subscriptions by adding a signup option to your store's checkout process. This simple addition helps build your mailing list and increase customer retention.

Create Your Mailing List

For Squarespace:

• Navigate to "Lists & Segments" menu
• Create a new mailing list or use the default list
• Access Email Marketing features to engage with subscribers

For Mailchimp:

• Create a new audience in your Mailchimp account
• Follow Mailchimp's audience creation guide

Connect Your Account

Squarespace Connection:

1. Go to "Checkout" menu
2. Enable "Email Registration"
3. Click "Email Registration Settings"
4. Select your mailing list
5. Customize the checkbox label
6. Choose if checkbox is pre-checked
7. Save changes

Mailchimp Connection:

1. Go to "Checkout" menu
2. Enable "Email Registration"
3. Click "Email Registration Settings"
4. Connect to Mailchimp
5. Log in to your account
6. Select your list
7. Customize the checkbox label
8. Choose if checkbox is pre-checked

Manage Opt-In Settings (Mailchimp Only)

• Automatic opt-ins are enabled by default
• Disable "Double Opt-In Required After Subscription" if needed
• Consider local regulations when configuring opt-in settings

Additional Growth Strategies:

• Add signup forms to your website using Newsletter or Form Blocks
• Create automated marketing campaigns
• Send post-purchase email sequences
• Combine with order confirmation emails

Once configured, customers will see a newsletter signup option below the email field during checkout. Their information automatically adds to your selected mailing list when they opt in.

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