Heading tags play a crucial role in helping search engines and visitors understand your website's content hierarchy. In Squarespace, these tags are automatically implemented without requiring manual HTML coding.

Automatic Heading Implementation

When you format text using Squarespace's tools, heading tags are automatically applied in two ways:

• Text formatting automatically generates appropriate HTML tags (e.g., Heading 2 creates

  <h2>

  tags)
• System-generated tags for key site elements

SEO Best Practices

For optimal SEO results:

• Use headings in descending order (H1 → H2 → H3)
• Structure content from broad to specific information
• Keep headings clear and descriptive
• Use only one H1 tag per page

Default Heading Tag Structure in Squarespace 7.1:

Collection Pages:

• Blog Items:

  <h1>

• Event Titles:

  <h1>

• Store Products: No heading tag
• Portfolio Items:

  <h3>

  (Portfolio 1 & 2),

  <h1>

  (Portfolio 3)

Item Pages:

• Blog Posts:

  <h1>

• Events:

  <h1>

• Products:

  <h1>

• Pagination:

  <h2>

Text Formatting Tags:

• Heading 1:

  <h1>

• Heading 2:

  <h2>

• Heading 3:

  <h3>

• Heading 4:

  <h4>

• Paragraphs:

  <p>

Template-Specific Tags

Most Squarespace templates follow this pattern:

• Site Title: Usually

  <h1>

  (except Brine, Farro, Skye, York)
• Blog Post Titles: Typically

  <h1>

  (variations in Farro, Skye, Tremont, York)
• Individual Post Pages: Almost always

  <h1>

Note: Heading styles can be customized in the Site Styles panel without affecting their HTML tag structure.

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