Search engines use heading tags to understand website content and determine search result rankings. Squarespace automatically handles heading tags without requiring HTML coding knowledge.

Automated Heading Tags work in two ways:

• Text formatted as headings automatically receives corresponding HTML tags
• Important website elements get heading tags automatically

Heading Tags Best Practices for SEO:

• Use descending order (H1 to H3) to guide visitors logically
• Structure headings to help readers and search engines find relevant content
• Write clear, descriptive headings that match search intent

Squarespace Version 7.1 Heading Structure:

• Heading 1 (H1)
• Heading 2 (H2)
• Heading 3 (H3)
• Heading 4 (H4)
• Paragraph text (P1, P2, P3)

Automatic Tag Assignment by Page Type:

• Blog Posts: H1 for post titles
• Events: H1 for event titles
• Shop Products: No tag for collection pages, H1 for individual products
• Portfolio: Varies by template version
• Page Titles: H1 (where displayed)

Template-Specific Heading Tags: Different Squarespace templates handle heading tags differently, particularly for:

• Page titles
• Blog post titles (both in lists and individual posts)
• Collection page elements

Customizing Headings:

• Design heading styles through Website Styles menu
• Font styles operate independently from HTML tags
• Maintain consistency across similar content types
• Focus on readability and hierarchy

Heading tags provide crucial structure for both users and search engines, helping organize content logically while supporting SEO efforts. Squarespace's automated system ensures proper implementation while allowing for customization within template constraints.

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