Geographic analytics shows where your site visitors or customers are located through an interactive heat map and detailed data tables. This data helps you understand visitor distribution, optimize marketing efforts, and track business growth.

Accessing Geography Analytics

1. Open Analytics panel
2. Click Traffic
3. Click Geography
4. Select date range (data available from January 2014)

Key Features

Interactive Heat Map:

• Shows visitor volume by country, region, and city
• Darker shades indicate higher visit volumes
• Hover over areas to see exact visitor numbers
• Click to zoom into specific regions

Data Table:

• Mirrors map navigation
• Shows locations with >0 visits
• Sortable by number of visits
• Provides detailed regional and city-level data

Mobile App Features

iOS App:

• Interactive heat map with zoom functionality
• Synchronized data table
• Detailed regional breakdowns
• Visit percentages by location

Android App:

• Bar graph showing top countries
• Country-wise visit breakdown
• Regional and city-level data
• Google Maps integration

Important Notes:

• "Unknown" locations occur when IP addresses don't provide location data
• Geographic data might differ from Google Analytics due to different IP address interpretation methods
• Heat map data updates automatically based on selected time frame

This tool helps identify:

• Highest-traffic locations
• Potential markets for expansion
• Geographic impact of marketing campaigns
• Global reach and growth patterns

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