Geographic Analysis Guide: Understanding Your Site's Visitor Locations
Geographic Analysis in Squarespace helps you understand where your visitors come from, enabling better targeting and marketing decisions. The feature provides detailed location data through an interactive heat map and detailed tables.
Key Benefits:
- Identify highest-traffic locations
- Guide marketing focus areas
- Track business growth by region
- Monitor campaign performance in specific locations
How to Access Geography Panel:
- Open Analytics panel
- Click Traffic
- Select Geography
- Choose date range (data available from January 2014)
Map Features:
- Interactive heat map shows visitor density
- Darker shades indicate higher traffic
- Hover over areas for exact visitor numbers
- Click to expand specific regions
- View data by country, region, and city
Table Features:
- Syncs with map navigation
- Shows locations with >0 visits
- Sortable by visit count
- Displays detailed regional data
- Highlights selected areas
Mobile App Access:
iOS App:
- Access via Analytics > Geography
- Interactive heat map with zoom
- Detailed regional breakdowns
- Percentage and visit statistics
Android App:
- Access via Analytics > Geography
- Bar chart of top countries
- Country-wise visit breakdown
- Google Maps integration for cities
- Detailed regional statistics
Important Notes:
- "Unknown" entries occur when IP addresses don't provide location data
- Location data may differ from Google Analytics due to different IP interpretation methods
- Data updates reflect visits from the selected date range
Understanding geographic data helps optimize marketing efforts and track business expansion across different regions.
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