Enable Customer Review System to Build Trust and Increase Sales

Enable Customer Review System to Build Trust and Increase Sales

By Michael Thompson

January 16, 2025 at 05:49 PM

Here's the rewritten article with the focus on being more concise and valuable:

Customer reviews help build trust and increase sales for physical, download, service, and subscription products. Reviews cannot be collected for gift cards.

Review Collection Process:

  • Customers receive an automated email 14 days after order fulfillment
  • They can leave a 1500-character review and 1-5 star rating per item
  • Review window stays open for 120 days after purchase
  • One email per order, even for multiple products
  • Not available for point of sale purchases

Shopping cart icon with add button

Shopping cart icon with add button

Black and white star rating icons

Black and white star rating icons

Customizing Review System:

  1. Email Customization

    • Access automations dashboard
    • Select "Request customer reviews"
    • Edit email content, subject line, and preview text
    • Send test emails to verify appearance
  2. Activation Steps

    • Return to Request customer reviews automation
    • Click Activate
    • System will send emails for future purchases and orders fulfilled in past 14 days
  3. Review Settings

    • Enable email notifications for new reviews
    • Choose display options (Product reviews, Store reviews, or both)
    • Toggle visibility of requested and imported reviews

Alt text expert with laptop

Alt text expert with laptop

Review Management:

  • Monitor reviews through Customer Reviews panel
  • View posting date, rating, review content, customer info, and product details
  • Toggle review visibility between Public and Hidden
  • Cannot delete reviews, only hide them
  • Reviews remain if products are edited or moved between store pages

Important Notes:

  • Reviews cannot be exported or transferred between sites
  • Customers cannot edit or delete their own reviews
  • Deleting a contact removes their associated reviews
  • Review request emails send even for out-of-stock items
  • Reviews remain visible after product deletion
  • Direct response to reviews isn't possible

Review Limitations:

  • 120-day window for leaving reviews
  • One review per product per customer
  • No reviews for cancelled orders
  • No reviews for subscription renewal orders
  • Products must be visible in store to receive reviews
  • Review requests don't apply to orders older than 14 days before system activation

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