Email Verification Methods: Reducing Spam in Your Campaigns
Google reCAPTCHA and email confirmation are essential verification methods that protect your email campaigns from being marked as spam. Here's how they work and how to implement them effectively:
Verification Options Overview
Two main verification methods are available:
- Google reCAPTCHA: An invisible security feature that prevents bot submissions
- Confirmation Email: Requires new subscribers to verify their subscription via email
Where Verification Applies
Google reCAPTCHA works with:
- Form Blocks with mandatory email fields
- Newsletter blocks using Squarespace storage
- Promotional pop-ups
Confirmation emails are sent for:
- Form Blocks with email sign-up
- Newsletter Blocks (when enabled)
- Promotional pop-ups (when enabled)
- Acuity Scheduling opt-ins (free services only)
- Membership site sign-ups (free sites)
- Newsletter sign-ups via cover page
Managing Verification Settings
To disable confirmation emails:
- Enable Google reCAPTCHA
- Navigate to your specific block or pop-up settings
- Locate and disable the "Send confirmation email" option
Customizing Confirmation Emails
To customize your confirmation email:
- Access Email Campaign settings
- Click "Verification Options"
- Select "Customize Email"
- Modify email body, subject line, and preview text
- Use the test feature to preview changes
Troubleshooting
If subscribers don't receive confirmation emails:
- Check spam folders
- Add [email protected] to contacts
- Verify email address accuracy
- Try an alternative email address
For 404 errors during confirmation:
- Check mailing list connection
- Verify domain settings
- Reset form storage connection if needed
Key Limitations
You cannot:
- Disable verification for payment page sign-ups
- Remove verification for manually added addresses
- Disable confirmation for imported addresses
- Remove the Confirm Subscription button from emails
- Customize the confirmation success page
These verification methods ensure list quality while maintaining compliance with email marketing regulations.