Email Verification Methods: Reducing Spam in Your Campaigns

Email Verification Methods: Reducing Spam in Your Campaigns

By Michael Thompson

January 15, 2025 at 06:21 AM

Google reCAPTCHA and email confirmation are essential verification methods that protect your email campaigns from being marked as spam. Here's how they work and how to implement them effectively:

Verification Options Overview

Two main verification methods are available:

  • Google reCAPTCHA: An invisible security feature that prevents bot submissions
  • Confirmation Email: Requires new subscribers to verify their subscription via email

Where Verification Applies

Google reCAPTCHA works with:

  • Form Blocks with mandatory email fields
  • Newsletter blocks using Squarespace storage
  • Promotional pop-ups

Confirmation emails are sent for:

  • Form Blocks with email sign-up
  • Newsletter Blocks (when enabled)
  • Promotional pop-ups (when enabled)
  • Acuity Scheduling opt-ins (free services only)
  • Membership site sign-ups (free sites)
  • Newsletter sign-ups via cover page

Managing Verification Settings

To disable confirmation emails:

  1. Enable Google reCAPTCHA
  2. Navigate to your specific block or pop-up settings
  3. Locate and disable the "Send confirmation email" option

Customizing Confirmation Emails

To customize your confirmation email:

  1. Access Email Campaign settings
  2. Click "Verification Options"
  3. Select "Customize Email"
  4. Modify email body, subject line, and preview text
  5. Use the test feature to preview changes

Troubleshooting

If subscribers don't receive confirmation emails:

  1. Check spam folders
  2. Add [email protected] to contacts
  3. Verify email address accuracy
  4. Try an alternative email address

For 404 errors during confirmation:

  1. Check mailing list connection
  2. Verify domain settings
  3. Reset form storage connection if needed

Key Limitations

You cannot:

  • Disable verification for payment page sign-ups
  • Remove verification for manually added addresses
  • Disable confirmation for imported addresses
  • Remove the Confirm Subscription button from emails
  • Customize the confirmation success page

These verification methods ensure list quality while maintaining compliance with email marketing regulations.

Related Articles

Previous Articles