Email Marketing in Squarespace: A Comprehensive Guide

Squarespace's Email Marketing feature allows you to create branded email campaigns that match your website's design. This built-in tool helps maintain customer engagement and drive traffic to your online store.

Getting Started with Email Marketing

Access Email Marketing through your Squarespace site's Marketing panel. The feature includes a free trial to test its capabilities before committing.

Creating Distribution Lists

Build your subscriber base by:

• Manually adding email addresses
• Importing existing lists via CSV files
• Using subscription blocks on your site
• Adding newsletter signup options at checkout
• Creating promotional pop-ups
• Segmenting contacts for targeted messaging

Designing Your Email Campaign

Customize professional templates with:

• Mobile-responsive layouts
• Brand-matched designs
• Text and image blocks
• Call-to-action buttons
• Direct product and blog post integration
• Custom formatting options

Setting Up Sender Details

Before sending your first campaign:

• Configure your sender name
• Set up a professional email address
• Verify sender credentials
• Ensure proper inbox delivery

Automating Email Campaigns

Create automated responses for:

• New subscriber welcome messages
• Post-purchase follow-ups
• Customer engagement sequences
• Personalized content delivery

Best Practices for Success

To maximize campaign effectiveness:

• Follow email marketing best practices
• Implement spam filter avoidance techniques
• Monitor analytics and engagement rates
• Maintain list hygiene
• Test campaigns before sending

Pricing and Management

Review Squarespace's Email Marketing pricing structure to:

• Choose appropriate subscription level
• Understand billing cycles
• Access invoicing details
• Track usage and limits

This comprehensive email marketing system integrates seamlessly with your Squarespace site, providing essential tools for growing your business and maintaining customer relationships.

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