Email campaigns that drive results require careful attention to several key elements. Here's what you need to know:

Subject Line and Preview Text

• Keep subjects specific and under 75 characters
• Focus on reader benefits
• Test different approaches and monitor analytics
• Use clear, accurate language to maintain trust
• Consider using questions to boost engagement

Content Best Practices

• Focus on a single topic per email
• Include one clear call-to-action
• Maintain consistent brand voice
• Always link to your website
• Keep content brief but valuable

Design Elements

• Use light backgrounds with dark text
• Highlight CTAs with contrasting colors
• Ensure mobile responsiveness
• Maintain consistent branding
• Keep design clean and simple

Image Guidelines

• Use descriptive alt text
• Keep files under 500 KB (max 20 MB)
• Use only .jpg, .gif, or .png formats
• Include supporting text
• Maximum resolution: 120 MP
• Maintain consistent image dimensions within sections

Mailing List Management

• Only include opted-in subscribers
• Regularly clean your list of invalid emails
• Remove unengaged subscribers
• Never purchase email lists
• Add clear subscription options to your website
• Consider using list cleaning services

Legal Compliance

• Include visible unsubscribe link
• Display valid physical business address
• Follow anti-spam laws (CAN-SPAM, CASL, PECR)
• Verify sender email domain
• Maintain accurate sender information

Optimization Tips

• Send test emails before campaigns
• Use A/B testing
• Monitor analytics
• Experiment with send times
• Personalize content using merge tags
• Maintain consistent messaging across all communications
• Review campaign performance regularly

By following these guidelines, you'll create more effective email campaigns that reach inboxes, engage readers, and drive results while maintaining compliance with relevant regulations.

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