Email campaigns are essential marketing tools that require careful planning and execution. Here's a comprehensive guide on email campaign best practices to ensure optimal results.

Subject Line and Preview Text

• Keep subject lines under 75 characters
• Be specific and action-oriented
• Include clear value propositions
• Use questions to spark curiosity
• Ensure accuracy to maintain trust and comply with regulations (CAN-SPAM, CASL, PECR)

Content Best Practices

• Focus on a single topic per email
• Include one clear call-to-action
• Maintain consistent brand voice
• Always link to your website
• Keep content concise and valuable

Design Elements

• Use contrasting colors for call-to-action buttons
• Maintain light backgrounds with dark text for readability
• Apply consistent branding elements
• Ensure mobile responsiveness

Image Guidelines

• Use descriptive file names for alt text
• Keep image sizes under 500KB (max 20MB)
• Use only .jpg, .gif, or .png formats
• Include supporting text for image-blocked emails
• Maximum resolution: 120 megapixels
• Maintain consistent image dimensions within sections

Mailing List Management

• Only include opted-in subscribers
• Regular list cleaning and maintenance
• Remove invalid or inactive addresses
• Consider using list cleaning services
• Never purchase email lists
• Implement proper signup forms on your website

Legal Compliance

• Include visible unsubscribe links
• Display valid physical business address
• Comply with anti-spam laws
• Verify sender email domains
• Maintain accurate sender information

Spam Prevention

• Verify email authentication
• Use custom domain emails
• Build organic subscriber lists
• Follow deliverability best practices

Performance Optimization

• Conduct A/B testing
• Monitor analytics regularly
• Send test emails before campaigns
• Experiment with sending times
• Use personalization tags
• Track engagement metrics

By following these guidelines, you'll create more effective email campaigns that engage subscribers and achieve better results while maintaining compliance with relevant regulations.

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