Email Campaign Security: How to Verify Subscribers and Prevent Spam

Email Campaign Security: How to Verify Subscribers and Prevent Spam

By Michael Thompson

January 15, 2025 at 06:21 AM

Subscriber verification helps prevent spam and ensures the quality of your email marketing campaigns. Here are the two main verification methods available in Squarespace:

Google reCAPTCHA

  • An invisible security check that prevents bot submissions
  • Enabled by default for form blocks and newsletter blocks
  • Available for:
    • Form blocks with mandatory email fields
    • Newsletter blocks using Squarespace storage
    • Promotional pop-ups

Confirmation Emails

  • Sends verification email to new subscribers
  • Required for:
    • Form blocks with mandatory email fields
    • Newsletter blocks with enabled confirmation
    • Promotional pop-ups with enabled confirmation
    • Acuity Scheduling opt-ins (free services)
    • Member site signups (free users)
    • Cover Page newsletter signups (v7.0)

Customizing Confirmation Emails

  1. Go to Email Campaigns Settings > Verification Options
  2. Click "Customize Email"
  3. Modify text and sections
  4. Define email style
  5. Update subject line and preview text
  6. Test email before saving

Troubleshooting Missing Confirmation Emails

  • Check spam folder
  • Add [email protected] to contacts
  • Verify email address accuracy
  • Try alternate email address
  • Check email client restrictions

404 Error Solutions

  • Reset form storage connection
  • Ensure domain points to Squarespace
  • Reconnect mailing list to form

Note: At least one verification method must be enabled for newsletter blocks and promotional pop-ups using Squarespace storage. EU users should ensure compliance with local regulations.

For best results, consider using both reCAPTCHA and confirmation emails to maximize security and engagement.

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