Email Authentication Guide: Setting Up Secure Sender Details for Marketing Campaigns

Email Authentication Guide: Setting Up Secure Sender Details for Marketing Campaigns

By Michael Thompson

January 2, 2025 at 07:29 AM

Email Sender Details: Setup & Verification Guide

Setting up proper sender details is crucial for successful email marketing campaigns. Here's how to configure your sender information correctly:

Key Requirements:

  • Use a custom domain email (not free services like Gmail)
  • Verify both email address and domain
  • Include accurate sender information to comply with CAN-SPAM
  • You can create up to 10 sender profiles

Creating Sender Details:

  1. Navigate to Email Marketing settings
  2. Click "Sender Details" then "Add Sender"
  3. Enter your sender name (visible to recipients)
  4. Add your email address
  5. Complete verification process

Email Verification Process:

  1. Check your inbox for verification email
  2. Copy the verification code
  3. Enter code in sender details settings
  4. Click Next to complete

Domain Verification:

  • Squarespace domains verify automatically
  • Third-party domains require manual verification
  • DMARC policy set to p=reject requires domain verification first

Best Practices:

  • Use custom domain email (e.g., [email protected])
  • Avoid free email services (Gmail, Yahoo, AOL)
  • Ensure accurate sender information
  • Complete both email and domain verification

Unsupported Email Providers:

  • aol.com
  • centurylink.net
  • icloud.com
  • yahoo.com
  • mac.com
  • me.com
  • sqspmail.com
  • squarespace.com

Managing Sender Details:

  • Edit sender name through Email Marketing settings
  • Cannot edit email address (create new sender details instead)
  • Delete unused sender profiles as needed
  • Last verified address becomes default sender

Remember: Your postal address for campaigns is set separately when sending individual campaigns, not in sender details.

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