Email Analytics: Understanding Your Campaign Performance Metrics
Email Campaign Analytics Guide
Track and analyze your email campaign performance using built-in analytics tools to improve future campaigns.
Key Performance Indicators (KPIs)
View these essential metrics for any campaign:
- Delivered Rate: Percentage of emails successfully received
- Open Rate: Percentage of subscribers who opened the email
- Click Rate: Percentage of subscribers who clicked campaign links
- Unsubscribe Rate: Percentage of subscribers who opted out
Accessing Campaign Analytics
- Go to Email Campaigns dashboard
- Select "Sent" for bulk campaigns or "Automations" for automated campaigns
- Click on the specific campaign to view detailed metrics
Understanding Key Metrics
Delivered Rate
- Indicates mailing list quality
- Should approach 100% for healthy lists
- Delivery times vary for large lists
- Includes both inbox and spam folder deliveries
Open Rate
- 20%+ considered successful
- May be affected by:
- Email provider privacy settings
- Image loading settings
- Apple's Mail Privacy Protection
Click Rate
- Measures content engagement
- Includes social icons and text links
- Excludes unsubscribe and system links
- Counts unique clicks per subscriber
Unsubscribe Rate
- Tracks both manual unsubscribes and spam reports
- Helps monitor list health
- Available in detailed campaign reports
Traffic and Revenue Tracking
Monitor campaign effectiveness through:
- Traffic Sources panel
- Revenue tracking (Commerce plans only)
- Conversion tracking
- Sales attribution
Advanced Analytics Tips
A/B Testing
- Test different subject lines
- Split your mailing list
- Compare performance metrics
- Implement winning strategies
Tracking Limitations
- Cookie-dependent tracking
- Browser view analytics
- Permalink tracking
- Sales attribution timing
Remember to regularly review analytics to optimize future campaigns and maintain healthy engagement rates with your subscribers.
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