Sales funnels help track and analyze customer behavior across four key stages, from initial visits to final purchases. Understanding this data helps optimize your store's conversion rates and identify areas for improvement.

Key Funnel Stages:

1. Visits

• Total number of browsing sessions on your site
• Each session may include multiple page views

2. Product Viewed

• Number of visits where customers view at least one product
• Includes product detail pages and quick view interactions
• Excludes product block views and member signup block views

3. Added to Cart/Checkout Started

• Tracks visits where items were added to cart
• Changes to "Checkout Started" if Quick Checkout is enabled
• Each cart counts once regardless of items added

4. Purchased

• Final funnel stage
• Shows visits resulting in completed purchases
• Measures actual conversion success

Understanding Conversion Metrics:

• Percentage rates between columns show movement to next stage
• Line graph tracks funnel changes over time
• Daily/hourly data available for detailed analysis
• Colors represent different funnel stages

Important Considerations:

• Late-night sessions may span multiple days, affecting metrics
• Product views only count from detail pages and Quick View
• Cart metrics may slightly differ between reports due to timing
• Graph percentages show proportion of total events per stage

Best Practices:

• Monitor impact of store changes on conversion
• Track effectiveness of:
  • Marketing changes
  • Pricing strategies
  • Website layout updates
  • Promotional campaigns
• Regular analysis helps optimize sales process
• Use filters to analyze specific products or member sites

For accurate analysis, ensure you have proper reporting permissions and consider time-based discrepancies when reviewing data across multiple days.

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