Form & Button Analytics: Track Your Conversion Performance
Form & button conversion analytics provide essential insights into how visitors engage with interactive elements on your site. Here's everything you need to know:
Overview
Track form submissions and button clicks to measure visitor engagement and conversion rates. This data helps optimize your site for specific actions like newsletter signups, consultation requests, or appointment bookings.
Yellow downward left arrow icon
Conversion Rate Calculation
Conversion Rate = (Converted Unique Views ÷ Total Unique Views) x 100
Note: A single visitor making multiple clicks counts as one converted unique view.
Tracked Elements
Includes:
- Button blocks
- Newsletter blocks
- Form blocks
- Promotional pop-ups
- Cover pages
Excludes:
- Banner buttons
- Navigation buttons
- Social icons
- Donation forms
- Checkout forms
- Image block buttons
Key Features
Graph Analysis:
- Shows trends over time
- Displays top 5 forms and buttons
- Filterable by Form submissions and Button clicks
- Adjustable time scales
Table Information:
- Form/button name
- Page location
- Button text
- Unique views
- Submissions/clicks
- Conversion rate
Optimization Tips
- Keep forms concise
- Minimize personal information requests
- Test different button text
- Experiment with placement
- Use lightbox mode or promotional pop-ups strategically
Mobile App Access
Access data through:
- Form submissions card
- Button clicks card
Each card shows:
- Total submissions/clicks
- Unique views
- Conversion rates
- Popular forms/buttons
- Detailed performance tables