Form & Button Analytics: Track Your Conversion Performance

Form & Button Analytics: Track Your Conversion Performance

By Michael Thompson

January 19, 2025 at 11:07 AM

Form & button conversion analytics provide essential insights into how visitors engage with interactive elements on your site. Here's everything you need to know:

Overview

Track form submissions and button clicks to measure visitor engagement and conversion rates. This data helps optimize your site for specific actions like newsletter signups, consultation requests, or appointment bookings.

Yellow downward left arrow icon

Yellow downward left arrow icon

Conversion Rate Calculation

Conversion Rate = (Converted Unique Views ÷ Total Unique Views) x 100

Note: A single visitor making multiple clicks counts as one converted unique view.

Tracked Elements

Includes:

  • Button blocks
  • Newsletter blocks
  • Form blocks
  • Promotional pop-ups
  • Cover pages

Excludes:

  • Banner buttons
  • Navigation buttons
  • Social icons
  • Donation forms
  • Checkout forms
  • Image block buttons

Key Features

Graph Analysis:

  • Shows trends over time
  • Displays top 5 forms and buttons
  • Filterable by Form submissions and Button clicks
  • Adjustable time scales

Table Information:

  • Form/button name
  • Page location
  • Button text
  • Unique views
  • Submissions/clicks
  • Conversion rate

Optimization Tips

  1. Keep forms concise
  2. Minimize personal information requests
  3. Test different button text
  4. Experiment with placement
  5. Use lightbox mode or promotional pop-ups strategically

Mobile App Access

Access data through:

  • Form submissions card
  • Button clicks card

Each card shows:

  • Total submissions/clicks
  • Unique views
  • Conversion rates
  • Popular forms/buttons
  • Detailed performance tables

Related Articles

Previous Articles