Customers can sign up for your newsletter directly during checkout, helping you grow your email list and boost customer engagement. Here's how to set it up:

Setting Up Newsletter Subscription at Checkout

For Squarespace Lists:

1. Create an email list:

• Go to "Lists and segments" panel
• Create a new list or use the default list
• This will store all subscriber information

2. Enable subscription option:

• Navigate to "Checkout" panel
• Enable "Email signup" option
• Click "Email signup settings"
• Select your email list
• Customize the checkbox label
• Choose whether to pre-select the checkbox
• Save changes

For Mailchimp Integration:

1. Create a Mailchimp audience:

• Set up a new audience in Mailchimp
• This will store your subscriber data

2. Connect Mailchimp:

• Go to "Checkout" panel
• Enable "Email signup"
• Click "Email signup settings"
• Select "Link" next to Mailchimp
• Log in to your Mailchimp account
• Choose your audience list
• Customize the checkbox label
• Set checkbox default state

3. Configure opt-in settings:

• Choose whether to require double opt-in
• Adjust settings based on local regulations
• Canadian merchants may need specific settings

Additional Growth Strategies:

• Add signup forms using Newsletter Block or Form Block
• Place forms in sidebars, footers, or dedicated pages
• Create automated post-purchase email campaigns
• Use Squarespace Email Campaigns for ongoing customer engagement

This checkout subscription option helps build your email list, increase customer loyalty, and drive repeat purchases through targeted marketing campaigns.

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