Abandoned Cart Recovery: How to Win Back Lost Sales Automatically
Abandoned Cart Recovery automatically sends reminder emails to customers who leave items in their cart without completing checkout. This feature helps recover potential lost sales and re-engage interested customers.
Core Features:
- Sends automated emails 24 hours after cart abandonment
- Includes a "Complete Your Order" button linking to cart
- Customizable email content and branding elements
- Analytics to track abandonment and recovery rates
Email Trigger Requirements:
- Customer must enter email address during checkout
- At least one product in cart must be in stock
- Customer hasn't completed purchase within 24 hours
- Not available for subscription products or memberships
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Setup Process:
- Enable the Feature
- Navigate to Checkout settings
- Toggle on Abandoned Cart Recovery
- Customize Email Content
- Modify subject line, message body, header, and footer
- Customize Reply-To and From addresses
- Send test email to preview appearance
- Monitor Performance
- Track abandonment trends in Analytics
- View conversion funnel metrics
- Measure recovery success rates
Important Notes:
- Customers can opt-out via unsubscribe link
- No sensitive information is stored
- Feature can be disabled anytime
- Default email content can be restored if needed
To maintain customer privacy and choice:
- Unsubscribe option cannot be removed
- Only email addresses are collected
- Customers must re-enter payment info when returning
For optimal results, regularly review analytics data and adjust email content based on performance metrics.
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