Recover Abandoned Carts: Automated Email Follow-up System

By Michael Thompson

December 7, 2024 at 11:37 AM

Send targeted reminders to customers who abandon their checkout process to boost sales conversion. Research shows this can double completion rates.

The automated system sends a customizable email 24 hours after cart abandonment, helping re-engage potential customers while your store is still top of mind.

How It Works

  • Sends automated email 24 hours after cart/checkout abandonment
  • Customizable subject line, message, header and footer
  • Includes "Complete Order" button linking to cart
  • Disabled by default to prevent unwanted emails
  • Customers can unsubscribe from abandoned cart emails

Email Triggers When:

  • Customer enters email during checkout
  • Leaves payment page without completing purchase
  • At least one cart item remains in stock

Emails won't send if:

  • Customer completes purchase before 24-hour mark
  • Cart contains only product subscriptions
  • Cart contains only memberships

Cart with single item

Cart with single item

Setup Instructions

  1. Enable the feature:

    • Navigate to Checkout settings
    • Toggle on "Contacting Customers After Leaving Checkout Area"
  2. Customize email content:

    • Access Customer Notifications menu
    • Preview and modify email template
    • Send test email to verify appearance
  3. Monitor performance:

    • Track abandoned cart metrics in Analytics
    • View conversion funnel data
    • Measure email campaign success

Button for Default Email Settings

Button for Default Email Settings

Managing Settings

To restore default email content:

  • Scroll to bottom of settings
  • Click "Restore Defaults" (Note: This action cannot be undone)

To disable abandoned cart emails:

  • Return to Checkout settings
  • Toggle off the feature

No additional customer information beyond email is stored, and customers must re-enter payment details when completing their purchase.

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