Squarespace automatically handles title tags for your website, making SEO optimization simpler without requiring HTML knowledge. Here's how they work and how to use them effectively.

Title tags serve two crucial purposes:

• Help search engines understand your page content
• Guide visitors to relevant information on your site

Automatic Title Tag Implementation

Squarespace creates title tags in two ways:

1. When you format text as a heading (H1, H2, H3, etc.)
2. For key site elements like blog posts, product pages, and collection items

SEO Best Practices

For optimal SEO results:

• Use headings in descending order (H1 → H2 → H3)
• Structure content from general to specific information
• Write clear, descriptive titles that match user search intent

Collection Page Title Tags

Different page types utilize title tags as follows:

Blog:

• Collection pages: H2
• Individual posts: H1
• Pagination: No tags

Events:

• Collection pages: H2
• Individual events: H1

Store:

• Product listings: No tags
• Individual products: H1

Portfolio:

• Collections 1 & 2: H2
• Collection 3: H1
• Individual items: H1

Template-Specific Tags

Title tag implementation varies by template family. Key considerations:

• Site titles usually use H1 tags
• Blog post titles typically use H2 on index pages and H1 on individual posts
• Product titles don't use tags on collection pages but use H1 on product pages

Customization Options

You can customize title appearance through Site Styles panel without affecting HTML structure. Font styling remains independent of HTML tag hierarchy.

Remember: Title tags are automatically managed by Squarespace - you don't need to modify HTML code directly.

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