The optimal time to post on YouTube depends primarily on your target audience's location and viewing habits. After analyzing data from thousands of YouTube channels, research indicates these are the most effective posting times:

Weekday Best Times (EST)

• 2-4 PM on Monday to Wednesday
• 12-3 PM on Thursday and Friday
• 6-9 PM across all weekdays

Weekend Best Times (EST)

• 9-11 AM on Saturday and Sunday
• 4-7 PM on Saturday
• 12-3 PM on Sunday

Key Findings

• Engagement rates are highest between 3-6 PM on weekdays
• Early afternoon posts (12-3 PM) perform best across all days
• Weekend mornings show strong viewer activity
• Late-night posts (after 11 PM) consistently underperform

Tips for Optimal Posting

1. Consider your audience's time zone
2. Check your YouTube Analytics for viewer activity patterns
3. Test different posting times and track performance
4. Maintain a consistent posting schedule
5. Schedule videos 24-48 hours before target publish time

Remember that these times serve as general guidelines. Your specific audience demographics and content type may require different posting times. Always analyze your channel's performance data to determine the most effective schedule for your content.

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