Social Media Content Display Guidelines

When you share content to social media, platforms automatically generate previews using information from your site. Follow these tips to ensure your content displays correctly:

Best Practices for Social Sharing

1. Add SEO titles and descriptions:

• Keep titles and descriptions concise and consistent
• Be mindful of character limits
• Include SEO descriptions for individual blog posts, products, and events
• Create a compelling site-wide SEO description

2. Use appropriate images:

• Add featured images to blog posts, products, and events
• Ensure images meet platform size requirements
• Include a social sharing logo as backup

Content Display by Platform

Facebook:

• Homepage: Title and site description
• Other content: SEO title, description, domain
• Gallery items: Item title, description, domain

X (Twitter):

• Pages/Posts: SEO title, description, domain
• Gallery items: Item title, domain
• Enable Twitter Cards for enhanced displays

LinkedIn:

• Homepage: Title, domain
• Cover pages: SEO title, description, domain
• Other content: SEO title, domain

Pinterest:

• Requires Pinterest Save buttons
• Must have featured images
• Custom descriptions added during pinning

Image Display Hierarchy

Standard Pages:

1. Alternate Social Sharing Image
2. Social sharing logo
3. Site logo
4. Platform's default selection

Collection Items:

1. Alternate Social Sharing Image
2. Item featured image
3. Product image (products only)
4. Social sharing logo

Troubleshooting Display Issues

Facebook:

• Use Facebook Debugger tool
• Clear cache if needed
• Check image sizes

X (Twitter):

• Use Card Validator
• Preview posts before sharing

LinkedIn:

• Use Post Inspector
• Remove passwords temporarily
• Review and address warnings

This structured approach ensures optimal content display across social platforms while maintaining brand consistency and engagement potential.

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