Social media platforms automatically display previews of your website content when sharing links. Here's how to optimize your content for maximum impact:

Text Display Across Platforms

Facebook:

• Homepage: Shows homepage title and SEO website description
• Pages/Posts/Events/Products: Displays SEO title and description
• Gallery/Project Items: Shows item title and description

X (formerly Twitter):

• Pages/Posts/Events/Products: Shows SEO title and description
• Gallery/Project Items: Displays item title
• Enable Twitter cards for additional features like product images and prices

LinkedIn:

• Homepage: Shows homepage title
• Cover Pages: Displays SEO title and description
• Other Content: Shows SEO title only

Pinterest:

• Requires Pinterest button installation
• Only allows sharing of content with selected images
• Descriptions are manually entered by users

Optimization Tips

1. SEO Content:

• Add concise titles and descriptions to all pages
• Write clear, front-loaded descriptions (social platforms have character limits)
• Include SEO descriptions for collection content
• Create a compelling website description

2. Image Display Priority:

• Layout Pages/Collection Pages:

  1. Alternative social sharing image
  2. Social sharing logo
  3. Website logo
  4. Platform's discretion

• Collection Content:

  1. Alternative social sharing image
  2. Item selected image
  3. First product image (products only)
  4. Social sharing logo

Troubleshooting Display Issues

Facebook:

• Use Facebook's debugger tool to clear cache
• Check image size requirements

X:

• Use Card Validator to fetch latest content
• Preview posts in composer before publishing

LinkedIn:

• Use Post Inspector to review content
• Remove temporary passwords during inspection
• Resubmit URL after website changes

Best Practices:

• Keep descriptions concise and informative
• Use high-quality, properly sized images
• Regularly check how your content displays
• Update social preview content when making website changes

These optimizations help ensure your content appears professional and engaging across all social platforms while maximizing click-through rates and engagement.

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