SEO Guide: How to Find and Use RSS Feed URLs in Squarespace

SEO Guide: How to Find and Use RSS Feed URLs in Squarespace

By Michael Thompson

January 23, 2025 at 01:52 PM

RSS feed subscriptions enable you to create email subscriptions, podcast lists, and integrate with news aggregators. Here's everything you need to know about using RSS feeds effectively.

RSS Feed Basics

RSS feeds automatically update when you publish new content, creating .xml files that external services can pull from. Squarespace sites include built-in RSS feeds for:

  • Blog posts (20 most recent)
  • Events
  • Store items
  • Gallery images
  • Albums
  • Podcasts (300 most recent)

Finding Your RSS Feed URL

Add ?format=rss to the end of any collection page's URL to create its RSS feed URL. For example: yourdomain.com/blog?format=rss

Note: RSS feeds won't work with site-wide passwords or page passwords enabled.

Email subscription form with yellow button

Email subscription form with yellow button

Email Subscriptions

To set up email notifications for new content:

  1. Create a Mailchimp list
  2. Add a newsletter or form block to your site
  3. Connect the block to your Mailchimp list
  4. Create an RSS Campaign in Mailchimp using your feed URL

Website showing two RSS feed options

Website showing two RSS feed options

Common Uses

Blog Subscriptions:

  • Add an RSS Block to your site
  • Connect it with FeedBurner
  • Provide direct RSS feed URLs for readers using services like Feedly or Bloglovin'

Podcasting:

  • Set up a dedicated blog page
  • Connect with Apple Podcasts using RSS tags
  • Use the page's RSS feed URL

Troubleshooting Tips

If your RSS feed isn't working:

  • Verify the correct URL format
  • Disable any passwords
  • Ensure your site is public and paid
  • Enable the page
  • Confirm proper domain connection
  • Use a feed validator if needed

For better RSS display:

  • Set event pages to List view
  • Use a hidden blog page for custom RSS feeds
  • Update RSS URLs if changing primary domains
  • Use built-in URLs for reliability
  • Remove invisible formatting from content

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