Search Engine Optimization: How to Add & Optimize Search on Your Website

Search Engine Optimization: How to Add & Optimize Search on Your Website

By Michael Thompson

February 1, 2025 at 01:46 PM

Search functionality is essential for helping visitors find content on your website. Here's everything you need to know about implementing and optimizing search on your site.

Search Features Available:

  • Search block placement anywhere on your site
  • Integrated search page URL (/search)
  • Header search bars (version 7.0 templates only)

Indexed Content Types:

  • Text, Markdown, and Code blocks
  • Image captions and map addresses
  • Blog posts (titles, authors, excerpts)
  • Events information
  • Portfolio pages
  • Product details
  • Video content
  • Tags and categories
  • Page titles and descriptions
  • Gallery content (v7.0)
  • Album tracks

Thai Grilled Fish

Thai Grilled Fish

Optimizing Search Results:

  1. Use descriptive titles and descriptions
  2. Add relevant tags and categories
  3. Include keyword-rich content
  4. Keep related terms close together in content
  5. Ensure proper indexing of important pages

Implementation Options:

Search Block:

  • Customizable search field
  • Can limit search to specific collections
  • Supports auto-fill suggestions
  • Flexible placement options

Integrated Search Page:

  • Access via yourdomain.com/search
  • Searches all site content
  • Can be linked from navigation

Header Search Bars (v7.0):

  • Available in Brine, Farro, and Skye templates
  • Integrated into site design
  • Easily accessible to visitors

Troubleshooting Tips:

  1. Clear browser cache
  2. Remove site-wide passwords
  3. Check indexed content areas
  4. Verify search terms exist in content
  5. Test in incognito mode

Search results follow your site's font and color settings. Track visitor searches through the Site Search Queries panel in Analytics for insights into user behavior and search patterns.

Important Notes:

  • Noindex pages and unlinked content are still searchable
  • Unpublished content appears only when logged in
  • Member site pages are not indexed
  • Past events may appear in search results unless hidden

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