Paywalls & Subscription Models: A Complete Guide to Content Monetization

Paywalls & Subscription Models: A Complete Guide to Content Monetization

By Michael Thompson

December 29, 2024 at 06:16 AM

Paywalls and subscription models help you monetize digital content by controlling access through paid or free memberships. Here's everything you need to know to set them up effectively:

Basic Requirements:

  • Have at least one course, video, blog, or membership site
  • Connect payment processors (Squarespace Payments, Stripe, or PayPal) for paid content
  • PayPal only works for one-time fixed payments

Key Limitations:

  • Maximum 500 subscription models per website
  • Up to 10 digital articles per subscription model
  • Each digital article can be in up to 6 subscription models

Subscription Model Types:

  1. Subscription (recurring weekly/monthly/yearly payments)
  2. Fixed Amount (one-time or installment payments)
  3. Free (requires account creation)

Payment Plan Button

Payment Plan Button

Setting Up a Subscription Model:

  1. Go to Pages menu
  2. Select digital article
  3. Click Subscription Models → Create Subscription Model
  4. Add details, benefits (max 5)
  5. Choose pricing structure
  6. Set enrollment dates (optional)
  7. Add digital articles (up to 10)

Meditation and Yoga Subscription Page

Meditation and Yoga Subscription Page

Installment Payment Setup:

  1. Select number of installments
  2. Enter price amount
  3. Choose payment frequency (weekly/monthly)

Payment Plan and Pricing Options

Payment Plan and Pricing Options

Two-Tier Pricing Options:

  • Offer two pricing options within same structure
  • Both must be subscription or both fixed amount
  • One-time payment can pair with installment option

Fixed Payment Type Dropdown

Fixed Payment Type Dropdown

Paywall Customization:

  • Customize heading, description, and login links
  • Control content visibility (full page vs. individual items)
  • Set public previews for marketing purposes

Meditation Club Website

Meditation Club Website

Managing Subscription Models:

  • Edit details through Digital Products menu
  • Changes only affect new members
  • Existing members retain original terms
  • Delete models carefully as access will be lost

Best Practices:

  • Use tiered pricing for different audience segments
  • Create public registration pages
  • Offer preview content when possible
  • Communicate changes to members in advance

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