SEO title formats can help you create a consistent structure for how pages appear in browser tabs, search engines, and social media posts. Here's how to customize them effectively.

Title Format Variables:

• %s - Site title
• %p - Page SEO title (or page title if no SEO title exists)
• %i - Collection item SEO title (or item title if no SEO title exists)

How to Modify Title Formats:

1. Open the SEO Appearance panel
2. Navigate to Home, Pages, or Items tab
3. Modify the SEO title format field
4. Add custom text if desired
5. Save changes

Page Title Format:

• Default format: Page Title — Site Name (%p — %s)
• Applies to all pages except homepage and collection items
• Always include %p to ensure visibility in browser tabs and search results

Homepage Title Format:

• Default format: Site Title (%s)
• When using %p variable:
  • Uses previous SEO title if page was previously optimized
  • Uses page title if no SEO title exists
• Custom text can replace variables entirely

Collection Item Title Format:

• Default format: Item Title — Site Name (%i — %s)
• Applies to blog posts, products, events, and album tracks
• Include %i to ensure visibility in browser tabs and search results

Best Practices for Title Formats:

Brand-First Approach:

• Place %s at the beginning to prioritize brand recognition
• Ideal for established businesses with strong brand recognition
• Format example: %s | Page Title

Content-First Approach:

• Place %p or %i at the beginning to prioritize content
• Better for blogs and content-focused sites
• Helps differentiate multiple open tabs
• Format example: %p - %s

Example Implementation: For a site called "Healthy Life":

• Blog page: "Healthy Life – Easy Vegan Recipes"
• Event page: "Healthy Life - Upcoming Courses"
• Blog post: "Healthy Vegan Dinners for One - Healthy Life"
• Event item: "Meal Planning Seminar – Healthy Life"

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