Search engines display meta descriptions under page titles in search results when they can't find more relevant content for a user's query. Here's how to write effective meta descriptions that improve click-through rates:

Key Meta Description Guidelines:

• Write 50-160 characters (search engines truncate longer descriptions)
• Include relevant keywords naturally, avoiding keyword stuffing
• Focus on value proposition and solving user problems
• Keep content clear, concise and compelling
• Ensure descriptions accurately reflect page content

There are three main types of meta descriptions:

1. Site Description - Represents the homepage
2. SEO Description - Used for individual pages and collection items
3. Page Description - Displays on certain templates (version 7.0)

Best Practices for Meta Descriptions:

• Target 50-300 characters (max 400)
• Use relevant keywords strategically
• Focus on solving visitor problems
• Include clear calls-to-action
• Write unique descriptions for each page

To add a site meta description:

1. Access the Display Formats for SEO panel
2. Click the Home tab
3. Edit the SEO Site Description field
4. Save changes

For AI-generated descriptions:

1. Create a brand identity first
2. Open the SEO Site Description field
3. Click the lightning icon to generate
4. Review and edit as needed

Note: While meta descriptions influence click-through rates, Google may display different snippets based on search queries. Use Google Search Console to request reindexing if search results show incorrect information.

Related Articles

Previous Articles