The Search Keywords panel in Analytics shows you which search terms drive traffic to your site from search engines, helping you optimize your content strategy.

View Search Keyword Data:

• Navigate to Analytics > Traffic > Search Keywords
• Choose between Google or Other search engines tabs
• Filter results by date range (data available since January 2014)

Google Search Keywords:

• Shows clicks, impressions, and rankings for specific search terms
• Requires Google Search Console verification (allow 72 hours for data population)

Key Performance Indicators (KPIs):

• Total clicks: Number of clicks from specific keywords
• Total impressions: Times your site appeared in search results
• Average click-through rate: (Clicks ÷ impressions) x 100
• Average position: Your site's average ranking for keywords

Domain Keyword Chart Features:

• Shows trends for top 4 keywords
• Filter by KPIs
• Toggle between daily/weekly views
• View up to 200 keywords in detailed breakdown

Other Search Engines:

• Shows data from Bing, DuckDuckGo, etc.
• Displays keyword count and URLs
• "Not provided" indicates hidden search activity
• Excludes searches over 80 characters

Using Keyword Data Effectively:

1. Analyze high-impression, low-click keywords to improve rankings
2. Incorporate successful keywords into product descriptions
3. Align content with natural user search language
4. Consider verifying with additional search engines

Troubleshooting Tips:

• Compare data with Google Search Console for discrepancies
• Allow 72 hours for data synchronization
• Resolve "Connected account disabled" messages through reverification
• Contact support if issues persist beyond 72 hours

Best Practices:

• Focus content on successful keywords
• Match product descriptions with popular search terms
• Monitor and adjust based on performance metrics
• Verify with multiple search engines for comprehensive data

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