Search keywords analytics help you understand which search terms drive traffic to your website. This data is essential for optimizing your content and improving your site's visibility.

Google Search Keywords

To access search keyword data:

1. Open Analytics panel
2. Click Traffic
3. Select Search keywords
4. Choose between Google or Other search engines

Key Performance Indicators (KPIs)

• Total clicks: Number of visitors from specific keywords
• Total impressions: Times your site appeared in search results
• Avg. click through rate: Percentage of impressions resulting in clicks
• Avg. position: Your site's average ranking in search results

Keywords Table Features

The table shows up to 200 keywords with:

• Search keyword
• Clicks (with percentage of overall clicks)
• Impressions
• Click through percentage
• Average position

Other Search Engines

The Other Search Engines tab displays:

• Traffic from non-Google search engines (Bing, DuckDuckGo)
• Keyword count and distribution
• Related search engines for each keyword

Maximizing Keyword Data

To improve your site's performance:

1. Focus content on successful keywords
2. Address areas with high impressions but low click rates
3. Incorporate popular keywords into product descriptions
4. Verify your site with multiple search engines for comprehensive data

Important Notes

• Google may not show keywords with low search volume
• Data syncing can take up to 72 hours
• Searches over 80 characters aren't included
• Google Search Console verification is required for Google keyword data
• Regular monitoring helps identify trends and opportunities for optimization

For accurate tracking, verify your site with Google Search Console and wait 72 hours for data population. Compare data between Squarespace and Google Search Console if discrepancies occur.

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