Digital Products on Squarespace allow you to create and sell online courses, sharing your expertise with a growing audience. This comprehensive guide explains how to create, price, and market your courses effectively.

Creating Your Course

1. Choose your course topic based on your expertise and audience demand
2. Create a detailed course outline to organize your content
3. Set up your Courses page through the Pages panel
4. Add your content, including video lessons and supporting materials

Video Production Tips

• Ensure proper lighting for professional-quality videos
• Use appropriate equipment for clear audio and video
• Create engaging, well-structured content
• Maintain consistent quality across all lessons

Setting Up Payment Structure

1. Create bundles to place courses behind a paywall
2. Choose between different pricing models:
   • Free access
   • Fixed-amount payment
   • Subscription-based model

Price your courses by:

• Researching competitor pricing
• Evaluating your expertise level
• Considering content value and depth
• Analyzing target audience capacity

Marketing Your Course

• Develop a comprehensive marketing strategy
• Use Squarespace Analytics to track performance
• Engage with your audience through multiple channels
• Create compelling promotional content

To protect your content, implement proper paywalls and member-only access settings. Monitor user engagement and adjust your strategy based on analytics data.

For maximizing course success:

• Regularly update content
• Engage with student feedback
• Track performance metrics
• Adjust pricing as needed
• Expand course offerings based on demand

Remember to maintain high-quality standards and provide excellent support to your students to build a sustainable online education business.

Related Articles

Previous Articles